HTT 303 Lecture Notes - Lecture 1: Car Rental, The Negotiation, Target Market
24 Oct 2017
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Document Summary
Distribution channels structures of various combinations of travel organizations through which an originating producer / supplier of travel products/ services communicates about the products service to buyers and through which buyers interact with suppliers. A distribution channel - a vital service that you must offer to sell anything. Talking about business and pleasure (bleasure combining pleasure and business together) Hat distribution channels do: a lot of people like to buy a package instead of a separate item, distribution should provide guidance and consultation to the consumers, bring buyers and sellers together, make sales more efficient. Id most profitable channel mix: return after commissions and other costs, actively managing channel relationships, negotiate hard, so channel decision complex but worth effort. Standardized offer comprised of two or more elements of transportation, accommodation, food and beverage, destination attractions as well as other possible facilities and services that would otherwise be marketed separately.
