GCM 110 Lecture Notes - Lecture 5: Forest Stewardship Council, Coated Paper, Bond Paper
4 Jan 2018
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Document Summary
10% of your overall printing cost (pretty costly) Highly influences the message you are trying to communication ( people like bright, shiny, colourful things ) Consider longevity: archival type paper are acid free that will last forever/for a long time; paper used for newspaper are meant to be thrown away. Paper today was created by someone in china (ingredients are beat, separated, and combined with water) 1800: introducing wood as one of the primary material for papermaking. Bonus fact: watermarks (branding, or legal marks) are added to the paper right at the beginning of the papermarking process while the paper is still wet. Opacity: ability for light to transfer through (double sided print = high opacity) Brightness: how blue a sheet is; paper is normally yellow which if offset by blue light. Whiteness: equal reflection across all colour of the spectrum.
