GCM 110 Lecture Notes - Lecture 5: Flexography, Adobe Indesign, Metric System
Document Summary
L ecture #5: p aper & ink + materials t es ting. Im portanc e of k nowing p aper. Influences the mes s ag e you are trying to communicate. Will affect the cos t of the job s ig nificantly i. e. a thick bus ines s card would be more cos tly than a thinner one. D etermines how long the product las ts. F ibres (cellulos e from wood or rag s ) C alendaring the paper ironing a s heet of paper until it is flat and s mooth: g oes throug h various rolls to calendar the paper. F ac t bom b: watermark is added to make s ure paper is authentic. Important document to prevent counterfeit: added during paper making s tag e. O pacity important b/c legibility would not be g ood if opacity is weak. Whitenes s (r g b equal = white paper)