GMS 200 Lecture Notes - Lecture 4: Kfc, Determinacy, Global Sourcing

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Sui Sui

Document Summary

Canada does not have enough population for them to be successful. Kfc in china had outlets in almost 900 cities, opens more than one new kfc everyday in china. One of the most impressive stories of us in an emerging market is kfc in china. Followed china"s strict foreign investment laws and entered into joint ventures with local products which is a departure from its traditional. Go global, act local is their winning strategy. Understanding the culture and economic and regulatory differences. Kfc identified customers likes and dislikes at local and cultural level: india has spicy chicken. Hired managers who can read and speak local languages but also understand the western way of doing business. Exchange rate: income is in the foreign country. The comprehensive economic and trade agreement (ceta) Signed by canada and the european union. Tendency to consider ones own culture superior. The ability to adapt and adjust to new cultures.