GMS 200 Lecture Notes - Lecture 5: North American Free Trade Agreement, Individualism, Ethnocentrism

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Sui Sui

Document Summary

Use this lecture and chapter to do assignment 2. Why do businesses go global: to get recognized, they have motivations like increasing market share, increase net revenue, profit, get profits, customers, suppliers, capital, labour. One of the most impressive stories of a u. s. multinational in an emerging market in kfc in china. By 2013, kfc has 4563 outlets in almost 900 cities, opens more than one new kfc every day in. Figure 3. 2- common forms of international business : from market entry to direct investment strategies: market entry strategies. Eg. buying a program and being able to use for a few years: direct investment strategies : less control and less risk. Foreign subsidiaries: increasing involvement in ownership and control of foreign operations. Kfc"s winning recipe in china: go global, act local : understanding the local cultural, economic and regulatory differences. February 23, 2016: carefully followed chinese strict foreign investment laws and entered into joint.