GMS 200 Lecture Notes - Lecture 2: Customer Relationship Management, Information System, Decision-Making

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Omid Jadidi

Document Summary

Data is raw facts & observations only helpful if it is organized and processed. Intelligence-information: gathered from stakeholders and external environment; e. g. info from your enemies. Internal-information: flows up, down, around, and across organizations; internal and external information flows are essential to problem solving and decision-making in organizations. Public-information: disseminated to stakeholders and external environment; e. g. anything that you want to publicize. This is gathered via mainly secondary information methods such as newspapers and magazines, interviews, the internet, etc. The application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data, often in the context of a business or other enterprise. Roles such as communication, inventory management, data management, management information systems, customer relationship management etc. Pros: efficiency (time and cost), accessibility around the world, permanently recorded, saves physical space. Cons: the risk of losing data, security risks. The big difference between the two is that barcodes are line-of-sight technology.