ENT 526 Lecture Notes - Lecture 4: Creative Destruction, Lean Startup, Business Model Canvas

• School: Ryerson University
• Department: Entrepreneurship and Strategy
• Course: ENT 526
• Professor: Sean Wise

Document Summary

Sales- collect money (pulling $ in: marketing- promotional (pushing your message out, without marketing you cannot make good sales (increase sales, need the marketing material to encourage sales. 21st century tool set we are not building our products and then selling them we are building them with the customers. Underlying concept that links sales to marketing: unique value proposition (uvp) (what is in it for the customer?) The uvp is what does that product/ service do better than anyone else? . Uvp of my favorite netflix is that you can watch videos without wearing pants. Uvp of google is you can find anything you want better than any other search engine. Uvp of amazon. com is that it is a one stop shop (has more stuff than anyone else available) Uvp of wikedpedia- instant updatability (encyclopedia is out of date , whereas wikedpedia is updated and edited constantly)