CMN 279 Lecture Notes - Lecture 6: Visual Communication, Microsoft Powerpoint, Times New Roman

• School: Ryerson University
• Department: Communication
• Course: CMN 279
• Professor: Abdolreza Roshandel

Document Summary

A: visual communication is the communications of ideas or thoughts through a visual display of information. It can include signs, photography, typography, or anything that conveys a message through seeing. Effective visual communication incorporates 6 elements: contrast, alignment, repetition, proximity, typography, audience. Defined as when two different elements are combined (ie. the colours black and white are contrasting elements) Co(cid:373)(cid:271)i(cid:374)i(cid:374)g two differe(cid:374)t ele(cid:373)e(cid:374)ts (cid:272)a(cid:374) (cid:272)ause te(cid:454)t or i(cid:373)ages to (cid:862)sta(cid:374)d-out(cid:863) for audiences. Contrast is can make images visually appealing for audiences when used correctly or portra(cid:455) a (cid:862)(cid:373)ood(cid:863) depe(cid:374)di(cid:374)g o(cid:374) how it is used. Defined as the proper positioning or adjustment of images, texts, or patterns on a visual design. Remember to create clean lines between one section of text and other sections on the page. When adding elements to your design, remember to consciously align it with other associated elements. When typing out bullet-point notes, make sure the bullet points always line up.