CMN 279 Lecture Notes - Lecture 3: Plaintext
6 Feb 2017
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Document Summary
Direct messages: direct messages deliver an informative point and are not. To evoke emotional response: they are to the point, neutral in tone, and deliver necessary information. Memos: memos are short for memoranda. They are notes intended to convey info to an individual or group: memos are typically used within an organization. External: designed to be read quickly, straight to the point. Memo format: header: a memo header usually includes the following. The first sentence should capture the key message in plain language. A clear explanation of the informative message. The message should provide details, ideally moving from most to least important. Closing sentences may reiterate the main point of emphasize a call to action. Where possible, use formatting to highlight key info (ex: bolding, italics, underline, etc. ) Break up long paragraphs into meaningful chunks. Use lists (ordered or unordered) if appropriate. Ordered list is usually a numbered list (indicate steps)
