BSM 200 Lecture 1: Easy Study Note: How does a business grow?
21 Apr 2018
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+ves: pdts/customers, managed growth, least risk, own retain earnings, company"s own predictions. Ves: own dependency, learning while doing, slow progress (mistake) Inorganic growth : merger + acquisition (a + b = c) Ves: negative halo, cultures differ, conflict of interest. Knowledge of job skills / division of labor: family oriented. Yes - belongs to owner pursuit of new growth. 2nd stage growth: determine acceptable level of growth. Strategic sense ( profits + reputation: improve or die, not grow or die, growth is experiential learning, growth is not strategy, it"s the outcome, diversity of thinking required, strat. Reframing: constant improvement - scaling is the foundation of organic growth and small strat acquisitions i. e. Facebook bought whatsapp: constant improve of customer value. Smart growth (edward hess, 2010: being better is more important than being bigger ( move away fr. revenue thinking) Early growth stage but not smart growth. # of pdts // brand - geographic decrease.
