ACS 100 Lecture Notes - Lecture 7: Nonconformist, Exoticism, Consumerism
11 Jan 2017
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Heath and potter central status hierarchy - distinction, positional goods, ideology. In order for things to be cool, others must suck (191) Fashion industry sells distinction rebranding: quest for distinction . Rebellion is not a threat to the system bc it is the system. It is impossible to tell who co-opted whom, because in reality (they) co-opted each other subculture becomes high culture (reversal!) The basic structure of society has changed little, Heath and potter these levels of non-conformism end up creating for work for other people bc concusimerin is founded by personalized gratifying ways. We assume we are entitled to everything and ppl making decisions should do things for us walking corporations ourselves (berman) Narcissus narcosis (no longer being interested in artists or calling attention to new media and surrendering yourself to these effects . Posting a pic on instagram of you doing something exotic.
