ACS 100 Lecture Notes - Lecture 7: Voyeurism, Exoticism, Cocacolonization
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Synonyms for cool: popular, hip, groovy, gnarly, sick, radical. The word cool seems to have authentic roots it kinda does the opposite (cid:862)what does (cid:858)(cid:272)ool(cid:863) (cid:373)ea(cid:374: (cid:272)ool does(cid:374)(cid:859)t see(cid:373) to lose its cool, essay authenticity of cool, a type of real suffering. What if the illusion of cool as essential or intrinsic to someone is a symptom of our restless quest for nonconformity: their ability to transcend the suffering. According to h and p: central status hierarchy. Positional goods you get the goods so you achieve higher status to perceive being cool, everything else has to suck in order to have status. Goods that have to be rare because their whole purpose is to give you distinction or position. In order for some things to be cool others must suck (191) The rapid tur(cid:374)o(cid:448)er i(cid:374) (cid:858)cool(cid:863: planned obsolencese, rebel style feeds consumerism, natural identity of interest that exists between capitalist entrepreneurs and countercultural.