FILM 240 Lecture Notes - Lecture 1: Prefrontal Cortex, Suicidal Ideation, Sexting
9 Dec 2015
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Module 1 lecture 1 part 2 divergent in choice abundance is called the long tail effect. (impact: discoverability dilemma) Impacts discovering delemia, so much meaida so much choices, so little time. Media convergent: depends on digitalizing content which resuts. Media convergence: also has to do with disapprobation. Production, distribution, and consumption of media convergence. Popular media has been demagitized, fragmented: no longer top about top 40. An impact of this trend is removing the middlemen. Today 1 in 3 media minutes are mobile. The initial fear was that web and mobile video would cannibalize traditional tv viewing, but the steady trend of increased simultaneous usage indicates something quite different. Media use begets media use, its about complementarity not. High culture: some types of music or dance. Too much popular culture is criticised as being mindless, The best pop culture productions provide a cognitive workout its.
