FILM 240 Lecture 1: FILM 240 - Lecture Notes (Modules 1-2)
2 Dec 2015
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Document Summary
Film 240 - media & culture - lecture notes. Popular culture is polysemic (as a sender, you have no guarantee of how it will be received) Messages always have multiple meanings and interpretations. Media convergence > digitizing content, making it more widely available leads to. Choice abundance > decision fatigue (netflix [all-you-can-eat media]) Rise of digital singles market (itunes top chart) Impact: discoverability dilemma (closely related to decision fatigue) Race to get great content to consumers have been raging among corporations such as google, We are now in the middle of the original content wars. Removing the middle man > hollywood studios, new york publishers, etc. Connected consumers have new expectations for media companies and for brands. Back in the day, it was all about appointment consumptions (newspaper ready for us in morning) Move among telecommunications companies and media producers to give consumers the ultimate amount of choice. Whatever we want to watch, wherever we want to watch.
