ECON 111 Lecture Notes - Lecture 3: Deadweight Loss, Demand Curve, Oatmeal

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Quantity demanded- of a good or service the consumers are willing to purchase at a given price. Demand curve- collection of all quantities demanded at possible prices. The demand curve goes down (d for down). Factors that shift the demand curve: price of the item, whether there are substitutes, average income of consumers (richer people can purchase goods at higher prices). If substitutes are cheaper, the demand curve will shift leftwards. A substitute is a good than can replace a more expensive one, such as oatmeal replacing cereal. A complement is a good used to increase or aid use of the aforementioned good, such as ink cartridges for printers. If a complement is cheaper, more of it will be purchased and it will shift the demand curve rightwards. When a good becomes more popular the curve shifts rightwards. Affordable goods shift rightwards, luxury goods shift leftward. When a substitute is cheaper - when a complement is cheaper.

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