BUSI 2220 Lecture Notes - Lecture 3: Linkedin
15 Mar 2016
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Document Summary
Brand ambassadors who represent and amplify company values. Clear grasp on the digital landscape and the consequences their actions online can have on themselves and their company. Through a better knowledge of social communication: skills needed to excel. Social media has become a fundamental business tool. The fastest growing demographic on several major social networks (45-54 male) 71% of consumers are likely to make a purchase based on social media referrals. Create deeper connections with customers and clients. Lesson 2: how to use social media within departments. More than 90% of marketers use social media. Employees can increase the exposure of key company content. Enables marketing departments to increase brand exposure. Support their broader marketing campaigns more effectively. Using social media for customer service can: reduce costs and wait times, lessen load on support platforms, increase customer feedback, decrease response time, improve customer satisfaction. Purchasing habits of customers have evolved significantly. Majority of customers have already made their purchase decision.
