COMM 2500 Lecture Notes - Lecture 4: Steven Lukes, Max Horkheimer, Antonio Gramsci
20 Jan 2017
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Document Summary
We study the media because we are concerned about their power: we fear it, we decry it, we adore it. The power of definition, of incitement, of enlightenment, of seduction, of judgement. We study the media because of the need to understand how powerful the media are in our everyday lives; in the structuring of experience; on the surface and in the depths. And we want to harness that power for good rather than ill (silverstone, 1999). Sociologist weber: power = the ability to do what you want despite resistance. Giddens & parsons: the transformational capacity of individuals: the ability to intervene in a given state of affairs so as to alter them if desired (2006, 241) Power central to understanding ideology, discourse, cultural production (documentaries) The origins of media and communication research studies of ideology" (adorno and horkheimer) Ideologies as products of particular social and historical conditions. Replacement of ideology by science, common sense.
