PSYCH 3CB3 Lecture 7: SEPT 23
12 Oct 2016
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Document Summary
Cook, pallas, storms & mccall (1977): university students opposed to nuclear power plants write attitude consistent, or counter attitudinal essay, attitude measured again, had inds write an essay about desirability or non-desirability of building power plants. These students were initially opposed (very common in the 70s) One half asked write consistent w/ their attitude (pro-attitudinal essay, supporting their view) Other half against their attitude, counter-attitudinal essay. Pro attitude essay - after was even more against the power plant. Counter essay - less negative than before - indicating that changing our behavior may also change our attitudes. Single act criteria: best predictor of single act, is intention to engage in that act: very specific behaviors are not well predicted by general attitudes, e. g. Inconsistency: relationship between various pieces of that attitudes (attitudes, affect, behaviors, cognitions, thoughts: difference between valence and valence of individual components of attitude.
