PSYCH 2C03 Lecture Notes - Lecture 1: Universal Property, Social Influence, Construals

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Social psychology : scientific study of how peoples" affect, behavior and cognition are influence by the real/ imagined presence of at least one other person. Topics included: conformity, persuasion, group behavior, prejudice, sexuality and aggression. The task of the psychologist is to try to understand and predict human behavior. Social influence extends beyond behavior- it includes our thoughts and feelings, as well as our overt acts. In addition, social influence takes on many forms other than deliberate attempts at persuasion ,we are often influenced merely by the presence of other people. Social psychologists are interested in studying how and why our thoughts, feelings, and behaviors are shaped by the entire social environment. Social psychology is interested with how people are influenced by their interpretation or construal of their social environments. Construal- the way in which people perceive comprehend and interpret the social world.

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