COMMERCE 3MC3 Lecture Notes - Lecture 16: Sentiment Analysis
3 Nov 2017
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Document Summary
Social media has gotten more serious and professional. Today, entrepreneurial era, companies work to find ways to earn profit from the ways that consumers use. Social media is an integral component of any imc strategy. Social media-content distributed through online and mobile technologies to facilitate interpersonal interactions. You may want to show them deals, testimonials from other customers. You want them to follow through so that you know your education was successful. Easier said than done on the online domain. Through social media tools like blogs, customers actively engage with firms and their own social networks. Positively engages customers tend to be more profitable, purchasing 20- Three objectives are typically sought: members promote themselves to gain more friends, the sites promote to get more members, outside companies promote their products and services to appeal to the potential customers that are active on the sites. Enables users to share content they have generated.
