COMMERCE 2MA3 Lecture Notes - Lecture 16: Sentiment Analysis, Linkedin
25 Feb 2017
School
Department
Course
Professor
Document Summary
Continuously shorter lifecycles for technology, due to faster diffusion of technology. Invention (1990"s): 37% of households have computers, 18% have internet access, first blackberry. Industrialization (2000-2006): wifi becomescommon, 62% of householdshave computer, 55% have internet. Entrepreneurial (2007-now): iphones and apples app store, 70% have computers and internet. Social media: content distributed through online and mobile technologies to facilitate (and make easier) interpersonal interactions. Companies work to find ways to earn profits from the ways consumers use social media. Is integral part of integrated marking communications strategy: excite the customer about an idea, brand, product, or company. Deals, new products, videos, testimonials from other customers: educate the customer to provide benefits/info on product/brand with the hope customers will take action. Well-designed marketing draw customers into retail store, or to website: experience experience-based information etc. i. e. youtube videos to visualize and simulate real life, try before you buy, tutorials etc, engage the customer with the product. Action loyalty potential relationship commitment.
