COMMERCE 2BC3 Lecture Notes - Lecture 2: Strategic Choice, Swot Analysis, Six Sigma
28 Dec 2017
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Document Summary
Fastest growing occupation in canada - service sector 69% What technology did the company use in pure and co - knitting. Influence attitudes and behaviours to increase performance. Strategic management: an approach for creating and managing a pattern or plan that integrates an organization"s major goals, policies, and actions into a cohesive whole. Creating and managing a plan that includes an organization"s goals, policies and actions. How a firm will create value for a customer profitably. Fixed costs: costs incurred regardless of the number of units produced (ex. rent) Variable costs: costs that vary directly with the of units produced (ex. Contribution margins/margins: what you charge - variable costs of the product. Gross margin: # of units sold x contribution margin. Is a process, an approach to addressing the competitive challenges an organization faces. Managing the pattern or plan that integrates an organization"s major goals, policies, and action sequences into a whole.
