COMMERCE 1B03 Lecture Notes - Lecture 2: Kpmg, Stereotype, Intersectionality
19 May 2016
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Document Summary
Perception: the process of interpreting the messages of our senses to provide order and meaning to the environment. And some situational context in which the perception is occurring. The perceiver: the perceiver"s experience, needs, and emotions can affect his or her perceptions of a target. Past experiences lead the perceiver to develop expatiations, and these expectations affect current perceptions. Perceptual defence: the tendency for the perceptual system to defend the perceiver against unpleasant emotions. Social identity theory: a theory that states that people form perceptions of themselves based on their personal characteristics and memberships in social categories. This model demonstrates 3 important characteristics of the perceptual process. Perceptual system works to paint a constant picture of the target. Creates a consistent picture of the target; perceptual consistency. Primary effect: the tendency for a perceiver to rely on early cues or first impressions. Regency effect: the tendency for a perceiver to rely on recent cues or last impressions.
