PSYC 333 Lecture Notes - Lecture 17: Context-Dependent Memory, Word Association, Stereotype Threat

• School: McGill University
• Department: Psychology
• Course: PSYC 333
• Professor: Arash Abizadeh

Document Summary

Implicit and explicit attitudes predict different kinds of behaviour (spontaneous vs. deliberative) We have knowledge structures to understand our behaviour. Influences how we process information about the self, and others. We search for information about others that is related to self=schemata. Schemas do so by: selection attention, encoding, and retrieval. Schemas are helpful in ambiguous situations, but can be problematic if we fill in the gaps incorrectly. Gender aschematic (identifying less; balance of masculine an feminine) and gender schematic (sex-typed) Those endorsing only sex related attributes e. g. male endorses masculine/agentic traits, thought to be gender schematic . Bem argues that this creates a heterosexual subschema : People encode all cross-sex interactions in sexual terms. Encode all members o fthe opposite sex in terms of sexual attractiveness. Schemas/prejudicial beliefs can be activated which biases our information processing and behaviour. Treating women as sex objects (mckenzie-mohr & zana, 1990)