PSYC 215 Lecture Notes - Lecture 4: Barack Obama, Descriptive Knowledge, Stroop Effect

• School: McGill University
• Department: Psychology
• Course: PSYC 215
• Professor: Mark Baldwin

Document Summary

What i was doing a year ago noise of a plane, louder and louder. 2 fighter jets flew over the building and flew over the football game, exciting for the football fans, terrifying for the residents. Activation = retrieval of an element of social knowledge from long term memory. Once knowledge is activate it can shape our attention, construal, memory and behaviour. Outline: knowledge activation: does the person have the schema, applicability ( fit or feature matching as your text says, accessibility: Spreading activation (as a source of chronic or temporary accessibility) A necessary condition e. g. humbucking pickup ? some people know what it means, some don"t it"s a part of an electric guitar, the white part hums a lot, the black one bucks the hum. Do you have that knowledge in your memory? e. g. sarah palin - governor of alaska - rogue campaign.