PSYC 215 Lecture Notes - Lecture 4: Long-Term Memory, Sarah Palin, Social Perception

• School: McGill University
• Department: Psychology
• Course: PSYC 215
• Professor: Mark Baldwin

Document Summary

Two fighter jets then flew over the building. He then perceived it to be a similar event to september 11. This was near the time of the tragedy. Perhaps it triggered his mind about a past event** Activation = retrieval of an element of social knowledge from long term memory. You don"t usually see air shows in large cities. Once knowledge is activated it can shape our attention, construal, memory, and behavior. Results from interplay of relatively bottom-up (data driven; what is in front of you) and top-down (knowledge-driven; ideas in mind based on experience) influences. Does the person have the schema: a necessary condition, do you have that knowledge in your memory, ex. Would not be able to understand unpredictable behavior of sarah palin without knowledge of the concept rogue . One might otherwise depict her as refreshing. Accessibility = activation readiness of stored knowledge: chronic accessibility. Assessed chronic accessibility by measuring words most used to describe others.