POLI 210 Lecture Notes - Lecture 17: Social Desirability Bias, Superficiality, Artificiality
21 Feb 2018
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Ength of time to complete longer time to process answers, l. Lower cost than face to face surveys rapid completion. Control over who answers and order in which questions are answered. Easier to hide facial expressions and emotions. Pressure on respondents to respond quickly giving less reliable answers. Low response rates, still not that cheap, interview/social desirability bias. Disadvantage: low response rate (less than 10%), People who are more opinionated fill out these surveys/ no control over who answers, Pen ended questions do not work well people are lazy. No control over question order, requires functional literacy skills, o. Less expensive than face to face or telephone surveys. No interviews bias/less risk of social desirability bias. Lack of representatives because of the digita divide and because the internet i still largely a verbal medium. No everyone completely fills out the survey concerns about confidentiality low response rates. Non-response: people choose not to response to certain methods.
