POLI 210 Lecture Notes - Lecture 21: Superficiality, Artificiality, Social Desirability Bias

• School: McGill University
• Department: Political Science
• Course: POLI 210
• Professor: Dietlind Stolle

Document Summary

Face to face interviews: more personal, advantages: Can ask more questions: can have multiple indicators, can measure more variables. Control over who answers and order in which questions are answered: disadvantages: Higher chance of interviewer effect/social desirability bias. People answer with what they think interviewer wants to hear. Please interviewer by giving socially desirable answer. Sex, dress, age can all effect responses. Still interaction with the interviewer: advantages: Lower cost than face to face surveys. Allows for larger sample for a fixed cost. Do(cid:374)"t ha(cid:448)e to pay fo(cid:396) a(cid:272)(cid:272)o(cid:373)(cid:373)odatio(cid:374)s, (cid:373)eals, t(cid:396)a(cid:448)el. Control over who answers and order in which questions are answered. Interviewer and researchers can listen in and make sure interview is being conducted professionally: disadvantages. Typical response rate for a non-academic telephone survey is less than. Make su(cid:396)e i(cid:374)te(cid:396)(cid:448)ie(cid:449)e(cid:396) does(cid:374)"t gi(cid:448)e (cid:448)o(cid:272)al (cid:395)ues. Mail surveys: self-administered survey, survey is mailed to a pe(cid:396)so(cid:374)"s ho(cid:373)e o(cid:396) (cid:271)usi(cid:374)ess o(cid:396) et(cid:272). , (cid:396)e(cid:272)ipie(cid:374)t fills out su(cid:396)(cid:448)ey and mails it back, advantages.