MGCR 222 Lecture Notes - Lecture 18: Social Loafing, Divergent Thinking, Brainstorming
18 Nov 2015
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Mgcr222 - lecture 18 - group creativity: definitions. The ability to form new concepts using existing knowledge. The realization of novel and useful ideas (ie. creative ideas) in the form of products and services. On average, x individuals working separately outperform groups of x members in terms of. Total number of ideas judged to be "highly creative" Greatest threat when: problem is difficult, close to consensus, admiration for teams. Conforming in terms of rate of idea generation. Fear that disagreeing standing out, etc. will hard relationships. Performance matching to the lowest performing group member. Failure to follow/abide by rules of brainstorming. Actively encourage multiple perspectives: types of thinking. Thinking about a problem that proceeds toward a single answer. Thinking about a problem that moves outwards from the problem in many directions and involves and involves thinking without boundaries. Individuals are somewhat better at divergent thinking. Goal is to promote divergent thinking in groups: how to promote team creativity.
