PSYC-307 Lecture Notes - Lecture 14: Hematopoietic Stem Cell Transplantation, Biopsychosocial Model, Melanoma
17 Oct 2017
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Central route of persuasion is using logical arguments, using quality information, conclusions stand on their own audiences (personal relevance), high self-efficacy (that we are capable of behaviour change) Peripheral route: use emotional appeals, distraction techniques ( such as liking the person giving the message, not the message itself) But this only works when the message aligns with an already present belief, motivated. Not motivated to receive message or low involvement, have incongruent beliefs. Targeting specific age groups, versus more general aims of the population. Tend to emphasize loss when explaining surgery (doctors give 20% chance of. Loss framed messages are often better when: you want to increase self-screening. Central route is an ideal, leds to stronger attitude change; peripheral route creates weaker attitude change (resistant to the message) : age, ethnicity, culture, occupation, social group, language, gender. Versus 80% chance of surviving a bone marrow transplant. Self efficacy: can we control the behaviour (ex smoking).
