COMM-7009 Lecture Notes - Lecture 2: Deontological Ethics, Identity Management, Social Influence

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Self-concept: the relatively stable set of perceptions you hold of yourself. Self-esteem: the part of the self-concept that involves evaluations of self-worth. Self-control: your ability to change some part of you to meet a personal goal or social expectation. Language and identity: language has obvious implications for shaping the way we think and feel about ourselves. Individualistic culture: the primary responsibility of individual is to help his/herself. canada usa britain: collectivistic culture: the individual feels loyalties and obligations to an in- group. Characteristics of the self-concept: the self-concept is subjective, obsolete information, distorted feedback, negative moods, myth of perfection, children"s stories, social expectations, modesty. A healthy self-concept is flexible: accept changes from one situation to another, self-esteem changes as people age, self-concept seems to change less radically after about age thirty. The self-concept resists change: cognitive conservatism: tendency to look for information that conforms to an existing self-concept, four requirements for change: competent person; highly personal; reasonable; consistent and numerous.

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