MGMT 2402 Lecture Notes - Lecture 18: Mothers Against Drunk Driving

• School: Dalhousie University
• Department: Management
• Course: MGMT 2402
• Professor: Nan Clory

Document Summary

Mgmt 2402 lecture 18- advertising and marketing communication. Shelter pet adoption: ad counsel campaign- heavily based on research, public service- website can be used to research a pet in their area. Buzzer: target for young adults, the ads show a man- since the research done showed men are more likely to drink and drive than women. Involves a message sender and a message receiver. Don"t miss the sign of a buzzer is sent to the media: sender (the media) comes up with the intend for the message to be transmitted through a medium (tv/radio) to the receiver (target audience) Wild stay at school commercial: an australian ad was trying to target high school kids from skipping class, the commercial was gruesome- used too much fear, scared away the target audience. If using a spokesperson, make sure credible, trustworthy, safe fit for the product.