MGMT 2402 Lecture 11: Winter 2019: Developing and Launching New Product
11 Feb 2019
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Mgmt 2402- lecture 11- developing and launching a new product. Global village: part of product from habitat for humanity, volunteers travel to different places internationally and build homes for less fortunate. Why develop new product or offering: for an organization to stay on top it must constantly create new products to meet the needs of the marketplace and society, this is no different in non-profit organization. Ideas pursed through without any supported evidence: no system to evaluate the ideas, poor planning and poor positioning, wrong segment targeted, promotion is inadequate and not designed properly. Steps in the development process of new product: march of dimes (see ad pg 213, figure 9. 1 pg 212, ideas are generated. Look at other similar organization and analyze them. What they have done and their competition. Target audience (global village- asked the volunteers for new ideas, and they proposed to go internationally: screen ideas. Layout all the ideas: concept test.
