POLI 368 Lecture 8: July 31st Media Effects
14 Sep 2017
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July 31st: media effects lundi 31 juillet 2017. Direct the behavior to change the values of an individual. Encourage people to add stuff i actually want them to add. **change peoples values is difficult but changing their behavior is easier. Ask a small request that follows a larger request. In telemarketing they get people to say yes and then ask them more stu. You do a bigger request that if they refuse they will suggest less. When an agreement is made and then something better appears. The individual thinks he is getting something better then in the first place. Culture of guilt: people do not like to experience it. You are part of a group (sentiment d"appartenance) They were chosen to do an experiment as a guard or prisoner. When it comes to media they will use attracting figures etc. Non-verbal communication: cold eyes, starring at someone etc. (the way we interp scenarios)
