COMM 205 Lecture 4: 205 - Ch. 4

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Even though we have gotten used to email, instant messaging, texting twitter and other interactive media, the nature of communication remains unchanged. In its simplest form, communication may be de ned as transmission of information and meaning from a sender to a receiver. The process is successful only when the receiver understands an idea as the sender intended it. Sender has an idea, clarify idea, decide on purpose of message, how it can best be presented, anticipate effect on receiver. Sender encodes message == consider receiver"s background(communication skills, culture, experience, context), choose concrete words and appropriate symbols, encourage feedback. Selects channel and transmit message == consider importance of message, choose a channel that the receiver prefers, thinks of ways to reduce channel noise and distractions, be aware of competing messages. Anything that interrupts the transmission of a message in the communication process is called noise. Ranging from weak internet signal to sloppy formatting and typos in the email.

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