SOCI 2445 Lecture Notes - Lecture 4: Product Placement, Vanderpump Rules, New York City Police Department

• School: Carleton University
• Department: Sociology
• Course: SOCI 2445
• Professor: Adina Ilea

Document Summary

Any form of communication that targets a mass audience in print or electronic format. The media is the single greatest pedagogical force of our time. Large social structure/institution that influences our choices. Tells us what is: normal, deviant, beautiful. Becomes invisible: we are unaware of its influence/impact. Focus: media/individuals, effects of media messages on individuals, cause/effect, objective. Interconnected of media/society: media/society, how media shapes society, looks at images in media, subjective. White washing: white actors play non-white characters. Effects of media messages on individuals: thoughts, feelings, behaviours. Used by media itself to better influence its users. Used by groups/organizations attempting to solve social problems they believe are influenced by the media. Body image issues, violence against women, youth drug abuse. Use administrative research to understand effects of media and evidence to law makers/legislation. Circular influence: reflect society shape society. Gendered advertisements: market based on stereotypes (male beer, female cleaning products)