SOCI 2001 Lecture Notes - Lecture 3: Grand Theory, Discourse Analysis, Participant Observation

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Interpretive approach: focus was on meaning making: we give meaning to tattoos but the ink itself have no meaning. Inductive process: began with observations (specific) and ended with a theory (general) Critical sociologist: assumption of social reality: composed of conflicting interests and unequal power relations. Research interests around power in relation to the corporate and political elite in the us: he was frustrated with the disconnect between the research being conducting and the truth of people"s everyday lives. He wanted to produce social change through the politics of the truth and by confronting unequal power relations: politics of truth: social analysis aimed at challenging definitions of "truth" as put forward by elite americans. Key concepts of the sociological imagination: private troubles. The individual and his or her local environment. What is immediate to you in your everyday life. These are individual interactions: public issues. Things that are not easily shown in society and not immediately defined.

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