NEUR 2001 Lecture Notes - Lecture 13: Multiple Choice, Semantic Differential, Likert Scale
21 Mar 2017
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Document Summary
Descriptive research: involves measuring a variable or set of variables as they exist naturally. Not able to infer cause & effect: observational research design: the researcher observes and systematically records the behaviour of individuals for the purpose of describing behaviour. Behavioural observation: direct observation and recording of behaviours. Two measurement problems with this approach: behaviours must not be influenced by the observer, conceal the observer or habituate the participant to the presence of the observer (participants being used to presence of observer) Interpretation by the observer: develop of list of behaviour categories, use well-trained observers, use multiple observers. Frequency method: counting the instances of each specific behaviour that occurred during a fixed-time observation period. Ex: recording the number of times a student takes out their phone in 20 minutes: duration method: recording how much time an individual spends engaged in a specific behaviour during a fixed-time observation period.
