COMS 2003 Lecture Notes - Lecture 5: Fireside Chats, Dirty Talk, Orson Welles

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In 1943, kate smith: kate smith went on cbs radio for 18 hours straight, all in the name for raising money for the war bonds, at the time, there was only 2 radio stations and 2 newspapers. These questions have to do with three things: To answer them scholars turn to two different forms of knowledge: sociology (there is no sociology until we transformed into a modern society, people are atomized aka cut off from the connection of people (cid:1006). Ps(cid:455)(cid:272)holog(cid:455) (cid:894)i(cid:374)te(cid:396)est i(cid:374) the stud(cid:455) of (cid:271)eha(cid:448)iou(cid:396), ho(cid:449) does a(cid:374) i(cid:374)di(cid:448)idual(cid:859)s e(cid:454)posu(cid:396)e to propaganda or a movie etc. influence their behaviour. And then they turn to three different ways of collecting information: they count things, they describe how people react to things (cid:1007). The(cid:455) lea(cid:396)(cid:374) a(cid:271)out ho(cid:449) (cid:862)(cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) (cid:449)o(cid:396)ks(cid:863: this reflects their desire to create a social-scientific approach to studying communication that privileges empirical data collection and is taken up with questions about effects.

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