COMS 2003 Lecture Notes - Lecture 6: Deductive Reasoning, Consumerism, Media Consumption

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Factories that mass produced war items are now being used to mass produce items for purchase e. g. fridges, shoes, cleaning products: expansion of the highway system and improvements of automobile design, major developments in media and communication technologies. Roosevelt in 1933- his fireside chat on banking. He took to the airs and attempted to try and explain in the simplest terms what was going on in the depression. This chat was seen as widely effective and incredibly persuasive and influential. Other politicians took the use of radio to advance their political position after this. In 1938, many people were wondering if people could be led through technology into some sort of hysteric. Orson wells" newspaper conspiracy article: how can we live together, lots of thinking about individuality and agency. Prompted a bunch of people to study this phenomenon: a lot of ways to generate knowledge. Inductive: you find a theory and find evidence that supports that.

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