CGSC 2001 Lecture Notes - Lecture 14: Recognition Heuristic, Availability Heuristic, Representativeness Heuristic
15 Aug 2016
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Linda is 31 years old, single, outspoken, and very bright. As a student, she was deeply concerned with issues of discrimination and social justice, and also participated in antinuclear demonstrations. Which is the most likely alternative: linda is a bank teller, linda is a bank teller and is active in the feminist movement. Majority of people choose b not the correct answer, actually the least likely choice. One of the heuristics people use when making judgments about the probability of an event under uncertainty is called the representativeness heuristic: evaluate probabilities based on how similar two elements are to one another. The probability of a conjunction (a combination of elements) is never greater than the probability of its individual elements. March 31, 2015: shark attacks receive more publicity than falling airplane parts and so are more likely to be stored in memory. The more repeated fact is the more likely to be remembered.
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