BUSI 2121 Lecture Notes - Lecture 11: Force-Field Analysis

• School: Carleton University
• Department: Business
• Course: BUSI 2121
• Professor: Michael Halinski

Document Summary

Change is hard: 75% of all change initiatives fail change is inevitable. Ability to change is competitive advantage: adapt to market, adapt to demands, adapt to threats, capitalize on new opportunities. Organization changes just like an ice cube does: unfreeze, change shape, refreeze. Unfreeze: ensures that employees are ready for change, (cid:862)(cid:271)ur(cid:374)i(cid:374)g platfor(cid:373)(cid:863) a(cid:374)alogy. Refreeze: ensures that the change becomes permanent. Kotter"s 8 step plan: increase urgency, build the guiding team, get the right vision, communicate for buy-in, empower action, create short term wins, do(cid:374)"t let up, make it stick. Step 1-3: creating a climate for change (unfreezing) Step 4-6: engaging and enabling the whole organization (changing) Step 7 and 8: sustaining change (refreezing) Step 1 is the step that most commonly fails in organizations. Action research: (cid:862)a (cid:272)ha(cid:374)ge pro(cid:272)ess (cid:271)ased o(cid:374) the syste(cid:373)ati(cid:272) (cid:272)olle(cid:272)tio(cid:374) of data a(cid:374)d the(cid:374) selection of a change a(cid:272)tio(cid:374) (cid:271)ased o(cid:374) what the a(cid:374)alyzed data i(cid:374)di(cid:272)ate(cid:863)