ECON 1P91 Lecture Notes - Lecture 10: Demand Curve, Anacin, Product Differentiation
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ECON 1P91 Full Course Notes
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Controls price long run, retains economic profit. Some control over price long run, no economic profits. Only producer of that version of good. Anacin, tommy jeans: differentiated but not necessarily different. Each firm supplies a small part of total industry output. Each firm supplies small part of total industry output. (cid:374)o o(cid:374)e fir(cid:373) i(cid:374)flue(cid:374)ces other fir(cid:373)s" price a(cid:374) output. Downward sloping demand curve due to product differentiation not as steeply sloped as a monopolist excess capacity. (profit) max by setting price an output where mr = mc. No barriers to entry long run, no economic profit: p = atc, plr = lrac. P = atc in long run or p = lrac. Firm produces output below the point where mc = minatc. P > minatc because demand is downward sloping from product differentiation (goods not perfect substitute) Variety and innovation are valued by consumers need to assess the trade off.