COMM 2P15 Lecture Notes - Lecture 9: Anders Hansen, Content Analysis, Mass Media

• School: Brock University
• Department: Communication Studies
• Course: COMM 2P15
• Professor: Russell Johnston

Document Summary

Definitions and uses (cid:862)(cid:396)esea(cid:396)(cid:272)h te(cid:272)h(cid:374)i(cid:395)ue fo(cid:396) the o(cid:271)je(cid:272)ti(cid:448)e, syste(cid:373)ati(cid:272), a(cid:374)d (cid:395)ua(cid:374)titati(cid:448)e des(cid:272)(cid:396)iptio(cid:374) of the (cid:373)a(cid:374)ifest (cid:272)o(cid:374)te(cid:374)t of (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374)s. (cid:863) = et alia = and others (more than two authors) Manifest: (adj) describing something clear and obvious. Manifest content: (n) any plainly recognisable message i. e. words, pictures, symbols, gestu(cid:396)es . For research, it helps if the content has been recorded & saved. Mass media print, audio recordings, film & video. We often use the word (cid:862)te(cid:454)t(cid:863) genericall(cid:455) to refer to all modes of expression similarly, (cid:862)author(cid:863) refers to all t(cid:455)pes of creators. Objective: (adj) without personal bias, or free of subjective opinions. Systematic: (adj) guided by pre-arranged method, which is mechanical, through, and not arbitrary. Quantitative: (adj) data is coded to facilitate measurement, or statistical understanding. Coverage of the homeless in newspapers: which newspaper had the most articles, which newspaper had fewest, when do they appear most often (e. g. , winter?) Content analysis: uses: close analysis of an individual author.