COMM 2P15 Lecture 10: 2P15L10
10 Mar 2017
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Mass media - print audio recordings, film and video. We often use the word text generically to refer to all modes of expression, similarly, author refers to all types of creators: objective: (adj) without personal bias, or free of subjective opinions. Systematic: (adj) guided by pre-arranged method, which is mechanical, thorough, and not arbitrary. 4 x 52 x 1 = 208 newspaper editions x y articles = : quantitative: numbers are important to understanding your topic. This common language is shaped by our use of it. Although every text is produced by some individual, he or she must use common language. Hence, we can read each text as if it is an artifact of the wide culture, not just an artifact of a specific individual: timelines are how longitudinal analysis is conducted. Investigate cultures and compare cultures: assumption: texts selected actually representative of a whole society, examples.
