200086 Lecture Notes - Lecture 32: Cigar Aficionado
27 Apr 2019
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Document Summary
In the 21st century, advertising in print or in digital magazines may seem pointless. Advertising on your website costs less than on tv. And aren"t magazines folding left and right? in reality, the magazine industry, even in hard copy, is doing well. New magazines are constantly appearing, and a number of them succeed and thrive. Buying ad space may not be cheap, but it can be effective. Cable tv has some niche channels, but magazines take specializing to the next level. Advertising in a magazine that caters to a niche audience of enthusiasts or professionals targets that audience very precisely. Writer"s digest readers are interested in anything that helps their writing careers. Crossties is the bible of the railroad crosstie industry. If a magazine serves your dream demographic, it could be a match made in heaven. That said, magazines can"t target customers the way a direct mail or telemarketing campaign can.
