MC 2000 : Media Notes Exam 3
Document Summary
Colonial period: aimed at educated, urban, literate audiences. Penny press era: written for the middle class. Magazine boom: available money; better printing lowered prices; special mailing rates; muckrakers. The 20th century: specialization, the digest, the news magazine, the pictorial magazine. Market for magazines increases large readership, national influence. Scientific american (1845), harper"s monthly (1850) godley lady"s book (1830) highest circulation in. Expansion of magazines changes in the nature of business. Expansion of railroads easier distribution of magazines. Postal act of 1879 cut mailing costs. Ladies" home journal first magazine with >1 million circulation (1901) Journalists crusaded against big business, for social justice. Main magazine focus on storytelling, humor, and information. Ladies" home journal, saturday evening post, reader"s digest , time. 1970s: magazines aimed at small but attractive audiences. Computerized technology decrease in cost, profits from smaller circulations. Tv guide: electronic media begins to change environment. People: after the demise of look and life, it filled the need for celebrity.
