24220 Lecture Notes - Lecture 8: Joint Venture, Strategic Alliance, Contract Manufacturer
Document Summary
What is it: the channels through which you make a product/service available for a potential customer to buy it. Why is it important: this is how potential customers access, consider and perhaps buy the product/service. How does it work: b(cid:455) desig(cid:374)i(cid:374)g (cid:858)(cid:272)ha(cid:374)(cid:374)els(cid:859) that e(cid:374)a(cid:271)le (cid:455)our produ(cid:272)t/ser(cid:448)i(cid:272)e to (cid:271)e a(cid:448)aila(cid:271)le to pote(cid:374)tial customers, where they want it, when they want it. In a package/quantity that suits them: at a price that is competitive, with associated guarantees of customer support, service and quality that match the buyers needs. International distribution 2 different concepts to evaluate: overseas market entry model 12 options for this, overseas distribution to end user. Distribution: distribution is the physical flow of goods through channels, distribution channels in international market can be a source of competitive advantage. Joint venture = b/w 2 or more firms in the same industry: joint venture, 10. Involves acquiring an existing operation and requires considerable research of the (cid:373)arket a(cid:374)d go(cid:448) (cid:858)per(cid:373)issio(cid:374)(cid:859)
