24220 Lecture 7: 24220 International Marketing Lecture 7
Document Summary
Just like the product, this is the offer that you make to target customers in the international market. If your service offer is successful it brings revenue to the firm which is a very i(cid:373)po(cid:396)ta(cid:374)t pa(cid:396)t of the fi(cid:396)(cid:373)(cid:859)s p(cid:396)ofita(cid:271)le g(cid:396)o(cid:449)th: remember though services are different to products, so marketing them is. Different as well: services have become the fastest growing element of international trade, 16% pa growth over the past 11yeas (products only 5. 5%) estimated international services now account for 60% of world trade by value. *** q2 or final: services are. Intangible cannot be seen, tasted, felt or smelt before purchasing. Inseparable production, consumption and from the provider: variability service quality depends on who provides and under what conditions, perishable cannot be stored, for resale or later use. Whe(cid:396)e does it (cid:858)fit(cid:859) i(cid:374) t(cid:396)aditional marketing: selling you trust, reputation and integrity comes back to the quality of your employees and the interaction they have with the potential customer.
