MGNT311 Lecture Notes - Lecture 12: Original Intent, Google, Ringfort
Document Summary
People are compelled to stay in their comfort zones. The central means by which activity is coordinated to devise, disseminate and pursue organisational goals. Leaders often see communication as a way of ensuring employees understand and support change. Develop agreed strategies to address the challenges faced. Understand what needs to be done, how individuals can participate and how well the change is being addressed. Employees understand what is going and what how they can support. People can make more sense of their changing environment. Develop a process involving structured communications that foster creativity. Engage in communications and interactions that encourage workers to think outside the ox and innovate. Develop external relationships through communication involving collaborative thinking. Create a network of interested parties who share information and ideas. Prioritise the creation of value added social networks. Run communication events such as hackathons and customer co creation groups to identify potential ideas for innovation. Find an innovative start up and buy it.
